Top 5 Social Apps Performance in Middle East Q4 2024

In the fourth quarter of 2024, social media apps continued to capture the attention of users in the Middle East. Here, we look at the performance trends of the top five apps, leveraging insights from Sensor Tower.

TikTok - Videos, Shop & LIVE showed a dynamic quarter with its weekly revenue fluctuating, peaking at around $3.3M by the end of December. Downloads saw a notable increase in December, reaching over 518K in the last week, while active users maintained a consistent upward trajectory, finishing at approximately 25M.

Instagram's revenue remained relatively stable, with a high of $236K in the final weeks. Downloads increased steadily, culminating in over 307K in the last week of December. Active users hovered around 22M, showing slight fluctuations throughout the quarter.

Facebook experienced a modest increase in revenue, peaking at $91K in early December. Downloads also saw a rise, reaching 323K by the end of the quarter. The app's active user base remained strong, averaging around 29.5M.

Threads did not generate revenue during this period. However, it maintained a stable download rate, peaking at 245K in mid-October. Active users showed consistent growth, ending the quarter at approximately 5.7M.

Bigo Live - Live Streaming App saw a decline in revenue, with the lowest point at $33K in mid-December. Downloads decreased as well, though there was a slight uptick to 30K at the end of December. Active users remained steady, ending the quarter close to 633K.

For more comprehensive insights and data, visit Sensor Tower's platform.